In case you missed it, Lolita was on QVC this morning!
We thought you might like to see Lolita and QVC host, Mary DeAngelis, highlight and discuss 5 of our most popular designs including Cardinal Beauty, My Therapy, Butterfly Wishes, Dragonfly, and Red Hot.
Lolita®’s unique artistry and partnership with Enesco were cited as fantastic examples of global licensees partnering with contemporary artists. Enesco’s prominent featuring of Lolita’s bold and contemporary styles in their recent Spring Fair lineup was highlighted as a “vote of confidence for art licensing.”
Jewel Branding & Licensing (JBL) is excited to announce their representation of sought-after giftware brand Lolita® for worldwide consumer product licensing.
The Lolita® brand empowers women to celebrate life’s special moments while bringing joy to themselves and others with positive and fun designs. Lolita® celebrates a balance of having fun, entertaining, and celebrating moments with the special people in our lives. Whether toasting a major life event or celebrating the everyday, what makes Lolita’s brand so special, are the friends gathering or gifting the perfect glass to say cheers together Since its founding in 2004, the Lolita® brand has developed into an empire of collectible glassware, with over 29 million products sold in more than 40 countries worldwide and over 100,000 active glassware collectors. During the brand’s top year, $22 million was sold in the wholesale marketplace and continues to grow year after year. With Lolita’s exponential growth and popularity, the brand is well positioned to expand into multiple categories such as home décor, stationery/crafts, apparel, tabletop, gift, beauty accessories, textiles, and many more.
“We are thrilled by the recent signing of the Lolita® brand,” said Carol White, Vice-President of Art Licensing, Jewel Branding & Licensing. “This fun and special moments gift brand, with its distinctive design and “celebrate life” attitude has captured the hearts of consumers around the world. We are excited to bring the Lolita® signature style and empowering message to new categories that align with the brand and its loyal audience.”
“I chose Jewel Branding to represent and guide the brand’s future licensing growth and the timing is perfect with the upward momentum I’ve seen at Lolita®” says the brand’s creator, Lolita Healy. “The brand is about celebrating special occasions, gift giving and delivering joy to millions, with touchpoints to every personality and occasion. My art has global appeal due to its very nature of celebration and recipient art, spending special times with friends and family, and celebrating all those big, little moments that my brand represents. There’s not a “moment” that Lolita® doesn’t cover …. therein lies the appeal globally. Jewel Branding, with their female-owned approach, global reach, and amazing reputation is the perfect agency for me…. they get it!”
Today, Designs by Lolita, Inc.® (Lolita) announces it has licensed Merritt International (Merritt) to develop new lines of acrylic, melamine and shatterproof drinkware and tableware for the brand.
The first product line with Merritt will be the What Is Your Moment® collection, which will feature acrylic versions of Lolita’s best-selling, iconic and new designs, including holiday. The collection will include both stemless and stemmed wine glasses and serving pieces, such as appetizer plates, trays and platters, and bowls. New pieces and designs will be added to the collection over time, including margarita, mojito and martini glasses. The collection’s packaging will appeal to today’s “get up and go” consumer, with a “gift to go” appeal – making it easy for customers to quickly pick up a gift for any occasion. Merritt’s products are also 100% food-safe and BPA-free, making it not only safe, but also functional and stylish for entertaining and celebrating.
About Designs by Lolita, Inc.
Designs by Lolita, Inc. empowers women to be their happiest selves by celebrating life’s special moments through positive designs – whether it is friends gathering together or gifting the perfect glass to celebrate a big life event. Since its founding in 2004, Designs by Lolita has created an empire of collectible glassware, with over 29 million products sold in more than 40 countries worldwide and 100,000 glassware collectors. For more information, visit designsbylolita.com or follow on Instagram at @designsbylolita_ and Facebook at @DesignsByLolita.
About Merritt International
Merritt Designs is a family-owned tableware company based in Los Angeles, California. Merritt was one of the first to push the evolution of acrylic drinkware and melamine tableware from lightweight plastic to high-end, heavy-weight tableware that is both unbreakable and elegant. They have achieved this by using innovative textures, intricate embossing and boutique shapes to give off the look of glass, pottery and wood. Their primary sales channels are outdoor patio, home, garden and gift stores; selling to a wide variety of independent and specialty stores across the United States and Canada. For more information, visit merrittusa.com.